OBMHub Feature Usage Rates

Most features are included in your OBMHub subscription. Some advanced tools, communication services, and connected third party features have usage rates that apply only when those features are used.

These usage rates are generally very small and are charged only when the relevant feature is used. It is also important to look at the bigger picture. OBMHub brings together a wide range of tools in one place, which can still make it far more cost effective than paying separately for platforms such as ActiveCampaign, booking software, social media schedulers, funnel builders, and website tools.

How Wallet Top Ups Work

To cover small usage based costs such as emails, SMS, calls, verification, and selected advanced features, OBMHub uses an automatic wallet top up system.

When your wallet balance drops below the minimum threshold, a USD $10 top up is automatically charged to your saved payment method and added to your wallet. Usage based rates are then deducted from that wallet balance as relevant features are used.

This helps:

Keep usage costs small and manageable

Avoid multiple small charges

Simplify billing and tracking

These small usage based costs and wallet top ups are not unique to OBMHub. They form part of the standard HighLevel billing structure for LC services such as email, phone, AI, and other advanced features.

Email Usage Rates

Feature Rate (AUD) Notes
Email Sending AUD 0.000709 per email Approx. AUD 0.71 per 1,000 emails
Email Verification AUD 0.002625 per email Approx. AUD 2.63 per 1,000 verifications
What These Are For

Email sending covers outbound emails sent from the platform. Email verification helps protect deliverability by checking contact email addresses before sending.

This helps:

  • Reduce bounce rates

  • Improve deliverability

  • Protect domain reputation

  • Maintain list quality

Email Notes

  • Email verification is typically triggered the first time you email a contact

  • This helps identify invalid or outdated email addresses

  • Better list quality helps improve overall email performance

Messaging and Communication Usage Rates

Feature Rate (AUD) Example Usage
WhatsApp Usage AUD 0.0777 per usage Approx. 64 WhatsApp messages for AUD $5
Phone Calls AUD 0.0147 per minute Approx. 340 call minutes for AUD $5
Phone Calls Alternate Rate AUD 0.008925 per minute Approx. 560 call minutes for AUD $5
SMS AUD 0.008715 per segment Approx. 575 SMS segments for AUD $5. One message may use multiple segments depending on message length.

AI and automation features are available to help you save time, streamline processes, and support your marketing. These optional tools can assist with content creation, automation, communication, and funnel development when required.

AI Feature Usage Rates

Feature Rate (AUD) Example Usage
Content AI Text AUD 0.0945 per 1,000 words Approx. 50,000+ words for AUD $5 (blogs, emails, social posts)
Content AI Image AUD 0.063 per image Approx. 75+ AI images for AUD $5
Reviews AI AUD 0.0105 per response Approx. 450+ review responses for AUD $5
Conversation AI AUD 0.021 per message Approx. 230+ AI messages for AUD $5
Voice AI AUD 0.1365 per minute Approx. 35+ AI voice minutes for AUD $5
Funnel AI AUD 1.0395 per funnel Approx. 4–5 AI generated funnels for AUD $5
What These Are For

AI features help support:

  • Content creation

  • Automated responses

  • Customer communication

  • Funnel generation

  • Voice automation

  • Review management

AI Notes

  • AI features are optional

  • Charges apply only when used

  • Designed to save time and improve efficiency

  • Usage varies depending on business needs

Workflow Feature Usage Rates

Feature Rate (AUD) Example Usage
Premium Workflow Features AUD 0.0105 per execution Approx. 400–475 executions for AUD $5
External AI Models Standard AUD 0.63 per 750,000 words Approx. 5–6 million AI words for AUD $5
External AI Models Advanced AUD 2.52 per 750,000 words Approx. 1.4–1.6 million AI words for AUD $5
What These Are For

These apply to:

  • Advanced automation steps

  • Premium workflow actions

  • External AI processing

  • Complex automation workflows

Workflow Notes

  • Only applies when premium actions are used

  • Most basic workflows do not incur these costs

  • Typically used in more advanced automation setups

General Billing Notes

  • Usage rates apply only when features are used

  • Charges are typically small and usage based

  • Wallet top ups are automatically applied when required

  • Charges are deducted from wallet balance

  • Rates may change in line with provider pricing updates

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